At Orean we already have our sights set on what skincare trends are set to influx the market.
Sustainability is a core trend that has already been sweeping across the beauty industry,
however what about the direct impact COVID-19 has had on skincare trends?
We’ll be taking a look into the new, current skincare trends that have begun to make waves within the industry due to the impact of COVID.
Increasing Exposure to Blue Light
Skincare trends are tuning in with the secondary effects the COVID-19 pandemic has brought on, where nearly three-quarters of the human race are spending 7+ hours in front of their computers, laptops, iPads, Macs, mobiles - you name it, we’re watching it! In our technology-led generation, the impact of heavy screen time does not only affect our eyes but our skin too.
The blue light which is emitted from our screens penetrates our skin causing DNA damage, thereby creating hyperpigmentation. This process is similar to how sunspots appear on our skin because of UV sunlight rays if we haven’t protected our skin with sunscreen.
Of course, how bad blue light really is for our skin is still unclear to dermatologists, therefore it’s important to not fret too much. However, the personal care sector has seen a surge in blue light protective skincare products increasing by 170% in the first half of 2020! This number will continue to grow as we have all become heavily reliant on technology for work and personal purposes as people begin to realise the effects of blue light.
Zinc Oxide is the crucial ingredient in both blue light protective skincare products and sunscreens. Sunscreens also have titanium dioxide to protect the skin from heavy sunlight exposure, which can lead to serious health problems. Blue-light skin products will not only guard your skin but will keep it refreshed and feeling renewed through supporting the skin’s microbiome and reducing inflammation.
A number of beauty brands have addressed these skincare trends, and are already seeing high returns on investment and consumer interest rates- could yours be next to make the most of this market mover?
Inflammation and Inflammaging?
We all know too well the pandemic has been affecting everybody in more than one way. With stress levels increasing, this is having a direct effect on our health, and those with skincare problems will be experiencing episodes of triggers, flare-ups, and inflammation. This is just one reason why skin-soothing products are on the rise in skincare trends this year.
Whether it’s acne, sores, or blisters, skin rashes are a common side effect of stress. Products such as lotions, serums oils, and creams that contain calming ingredients, like aloe vera, niacinamide, and extracts of chamomile take care of these problems. Products that protect skin against the damages of blue light have never lost favour within the skincare sector. However, the external factors of current circumstances are having a direct impact on the skincare trends within the market, by boosting particular product sales such as blue light protection creams.
A term that dermatologists have become on board with is ‘Inflammaging’, meaning that common inflammation on the skin can lead to skin appearing aged more rapidly. Brands have hopped on board this trend train and have tailored their products to replenish and revitalize skin in solving two skincare crises - inflammation AND anti-aging through tailored ingredients.
Keeping The Skin’s Natural Barrier Protected
Unsurprisingly stress has been at an all-time high last year, and this has meant there has been and will continue to be an increase in barrier repair creams within the skincare sector. The toll of stress naturally dries out skin as we experience a spike in our adrenaline. This activates the eccrine glands, (sweat glands) causing dehydration. The result? Dry skin.
Therefore, barrier repair creams have seen a significant rise in the market due to the impact of COVID-19. Dry skin is a huge trigger for those who suffer from eczema too, which links back to stress being a cause of skin condition flare-ups.
The function of these creams is to hydrate the skin and to protect the skin’s natural barrier from irritants. Similar to moisturisers, this cream locks in the skin’s natural moisture barrier, but it also goes one step further. This repairs the barrier too, facilitating healing and hydration. However, be mindful of barrier repair cream products that have thick occlusives. These are moisturizing agents that work by forming a protective layer on the surface of your skin and create a barrier to prevent moisture loss. However, if this product is used daily it could lead to outbreaks, so creams with replenishing ingredients such as herbal extracts, vitamins, and lipids are much more effective and preferred for the consumer.
The Progress of Evolving Skincare Trends
These three skincare products have always been popular products but have become even more so because of the pandemic. Innovative beauty brands are the ones that will be winning on the other side of these lockdowns, as skincare trends never stay the same. Adapting to your audience needs will not only boost your reputation but your revenue too.
At Orean, our industry experts are always on the lookout for new and upcoming trends. Ensure you’re working with a cosmetic manufacturer who knows what’s to come and you’ll always be on top of your competitors.
Get in touch with our cosmetic wizards to ensure your next range is aligning with the new skincare trends that have populated the 2020/2021 market!