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Anti Aging Skincare: How brands are redefining ageless beauty

This year, the skincare industry is moving away from traditional anti aging skincare, and instead opting for anti-stress skincare and embracing the pro-aging movement. After a stressful year navigating numerous lockdowns and lifestyle changes, an increasing interest in stress and its effect on the skin points brands in the direction of anti-stress skincare, rather than anti aging skincare. Moreover, the increase in promoting a positive approach to skin aging, also significantly influenced the beauty industry. Acknowledging the fact that people's skin age, and that it is everyone's individual choice to choose whether they want to seek for special products or treatment, slows down the process.

Stress causes a spike in the hormone cortisol, which dermatologists suggest triggers skin dryness, wrinkles, and conditions such as acne and psoriasis. Hence why, people are prone to taking greater care of their skin since the pandemic. Therefore, we are seeing anti-stress becoming the advocate for anti aging skincare products.

Anti aging skincare isn’t just for Gen Z and beyond

You may consider night and eye creams as anti aging skincare products that older consumers opt for. However, other types of products such as blue light protection, skin barrier creams, and sun cream all protect against early aging signs such as the onset of wrinkles, hyperpigmentation, and loss of the elastic tissue. Given the summer season, these types of products are extremely popular currently and if anything, these will remain popular as we head towards September. Stress isn’t a seasonal challenge, it’s all-year-round. Therefore, in terms of the target audience, you would have a larger market to sell to and in many ways, this is redefining ageless beauty.

What ingredients to look for in anti-aging skincare

In anti aging skincare, there are a few ingredients that reign supreme. Hylaronic acid, retinols, antioxidants and niacinamide. Each of these has strong attributes and qualities that add to the creation of potent solutions for anti aging skincare needs. But specifically, what do each of these ingredients contribute?

Hyaluronic acid

This acid has hydrating and skin plumping effects. The water-balancing properties and viscoelasticity of hyaluronic acid are beneficial in cosmetic products, imparting volume and reducing the appearance of imperfections and wrinkles.


Antioxidants prevent or slo

w down damage to skin cells caused by free radicals. Antioxidant sources can be natural or artificial. Antioxidants are most abundant in plant foods such as fruits, vegetables, and nuts.


Retinol is a derivative of Vitamin A and is often found in anti-aging skin products and acne treatments. The small molec

ules that makeup retinol go deep beneath the epidermis (outer layer of skin) to your dermis to stimulate fibroblasts to kickstart collagen and elastin production and normalise desquamation. This creates a “plumping” effect that can help reduce the appearance of signs of aging as well as reduce skin blemishes.


After prolonged use, Topical niacinamide is great to support the anti aging skin process and reduce pigmentation. It is the most well-studied form of topical B3 and is generally considered the most efficacious. Niacinamide readily penetrates the stratum corneum and has a favourable tolerability profile.

Types of anti aging skincare products

Anti aging skincare products that consumers are familiar with are moisturising night creams and eye creams that make a real difference to the skin's appearance, how it feels, and the health benefits. Consumers want value for their money, right? However, for products that make a real difference, there are audiences that are comfortable with spending more on luxury skincare products.

On the other hand, there are many products in this sector that don’t break the bank for consumers, and given the daily use of such products, good value for money is a key aspect in the decision whether to try or buy.

How effective the formulas is all depends on the strength and levels of particular ingredients. Our skincare experts can concoct formulas from all types of budgets that make a significant difference to the skin’s appearance and health for all consumers.

Anti-stress over anti aging skincare

A number of recent research reports have detailed that beauty routines are becoming a staple in the everyday lives of all genders. Masks, scrubs, anti aging creams, and moisturisers are all featured as the top bought products in 2021 which is telling for what this year and beyond is looking like in the industry.

Building better skincare

Anti-stress is the new anti aging skincare, as stress triggers early onset signs of aging. This year, through to the next year these products will be extremely popular with beauty consumers who are pining for youthful-looking skin. Our beauty experts are masters in their skill of anti aging skincare formulas, stirring and mixing balanced levels of antioxidants, safe synthetic acids, and topics. If you’re looking to create a skincare range that redefines ageless beauty, contact us today for all of your skincare needs and queries.

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