Ethical Beauty: Clearly Communicating To Your Consumers

Updated: Jun 27

Ethical beauty is here to stay, and the importance of being a part of it has never been higher. Customers want to get their favourite products from brands that reflect their values. To stay relevant to new industry demands, keep reading to find out more about ethical beauty.



Want to target youth?


Young consumers, especially Gen Z, appear to be more likely to buy from companies that are transparent about their operations. The reason for this is that customers want to buy products from brands they identify with. With increased interest and the importance of being a transparent brand, the ethical beauty movement has a big chance to positively influence the cosmetic industry for years to come.


It’s not a secret that sustainability has become an important part of our everyday life. As a sustainable manufacturer, we are driving positive change in the world of beauty.

Ethical beauty is not a simple term that can be explained in one sentence, and it can be very different depending on how we perceive ‘being ethical’. ethical beauty can be summarised into five key categories


  • Ethics (we know that one is quite obvious)

  • Health and Safety

  • Environmentally conscious

  • Transparency

  • Animal welfare

Ethics


It’s in the name, ethics are an important part of the ethical beauty trend this term can refer to how the products are sourced, the quality of the worker's life if they are paid fairly, (child labour is not involved), and ensuring that local communities are not suffering from diminishing resources. Ethical practices are verified by joining third parties such as the Fairtrade Foundation, EWG, FSC, and Soil Association. We are proud to be part of some of the organisations such as Fairtrade Foundation and Soil Association, to be able to demonstrate our commitment.


Health and Safety


While it's extremely important to ensure that the products despite being environmentally friendly are safe, being this requires some compromises. Just because ingredients are botanical or natural doesn’t mean they are safe to use, nor part of the ethical beauty trend. To avoid the risk, it’s important to work with only highly skilled and professional cosmetics manufacturers that ensure your products aren’t harmful to either your customers or the environment. For example, the EU has banned almost 1300 ingredients, whereas the FDA in the USA has only banned 11. This is why it’s important to stay conscious of how certain ingredients can affect the skin, even when they are natural. Natural plants like poison ivy are natural, yet harmful to the skin. Even products with natural extracts from citruses can cause skin irritation and sensitivity. Products that contain lemon extract can cause damage to the skin when used regularly over time in the sun, due to its high acidity.




Environmentally conscious


Being environmentally friendly is an incredibly important part of the ethical beauty trend. As we mentioned in our previous blog, it’s easy to claim to be an environmentally friendly company. Although if you want to be authentic about it the easy way to showcase that you are honest about your dedication to the environment as an ethical beauty brand is to obtain accreditations that will be the evidence of it. Certifications such as Certified Organic, Ecocert, and B Corporation are great ones to have as an ethical beauty business. To effectively improve your impact on the environment is to change the way your source the palm oil for your cosmetics. As you may be aware of the dilemma that has been going on around for years now, whether we should continue using palm oil or not, the solution to that is a bit more complex. Avoiding palm oil altogether is not a solution since if we switched to coconut oil, for instance, environmental destruction could be much worse. This is why palm oil is the most popular one to be used in the cosmetic industry. Hence the solution to that is to only use responsibly sourced palm oil from sustainable plantations.


Transparency


Being transparent about how you sourced the ingredients you use, what impact it has on local people’s life, and the social implications linked to the supply chain that you use are a great way to strengthen your ethical beauty brand image. Making sure that you work with companies that reflect your dedication to being an ethical beauty brand is essential.


Animal Welfare


For years now, not testing on animals has been one of the most talked-about topics in the cosmetic industry. Obtaining from testing your beauty products on animals is strongly advocated by the ethical beauty trend. Moreover, the Journal of the Royal Society of Medicine has revealed that testing products on animals are often used for experiments that have no relevance to human health, do not lead to any significant medical advances, and are often performed simply to satisfy curiosity. The vast majority of your customers (especially younger generations ) are much more likely to buy your products if your company is cruelty-free. Hence it’s not only a fantastic way to attract young consumers to buy your products, it will undoubtedly support your ethical beauty brand image.


Orean & Ethical Beauty


We are an ethical cosmetic manufacturer with a goal to work with clients that reflect our values. Our experienced team will help your company to capitalise on the great opportunities that ethical beauty offers, and create a positive change in society. Keen to find out how what we can do for you? Visit our website and get in touch, and let’s talk.