I had the amazing opportunity to attend In-Cosmetics Asia in Bangkok, the leading event in Asia Pacific for personal care ingredients back in November. This is a platform where international suppliers of ingredients, fragrances, lab equipment, testing and regulatory solutions come together and showcase their latest innovations and creations.
Over the course of 3 days, I engaged with various suppliers and attended many presentations on current and upcoming trends in the cosmetic industry, and came back with a lot of new product development ideas to increase our offering to our clients.
Some of the key highlights for this year’s event are:
Skin Hydration (no doubt about this as the human body consist about 60% water)
Focus on Hair care (how to reverse the damage caused by styling, and environmental aggressors)
Sensory enhancers (touch, feel and smell of formulation play a huge role not only in decision making when consumer is purchasing new products, but also an affects emotion)