Gone are the days where sunscreens are seasonal. Any distant memories of lolling on a beach in the warm summer heat, ice-cream in hand, cool beverage in the other, and surrounded by that familiar scent of sea and sunscreens need to change. Whether it’s cold or cloudy outside, as long as the day is light, the sun is always about and we need to up our protective guard. So, if you’re looking for your next all-year-round product, this might be the one for you.
Sunscreens are formulated to protect our skin from the sun. They filter and reflect the harmful ultraviolet (UV) rays that can cause skin damage and cancer. There are two types that sunscreens reduce the effects of - UVA and UVB. UVA can be easily remembered for ‘Ageing’ the skin prematurely, reducing its elasticity, causing wrinkles, and resulting in some cancers. UVB, by comparison, can be remembered as ‘Burning’ which is an unpleasant experience at the time but also significantly increases your risk of developing skin cancer at a later stage. While not everyone is prone to burn and some of us tan easily, there is no escape from the damage of sun exposure without sunscreens.
The harmful effects of sun damage are cumulative over a lifetime. Whether you’ve only burned once, largely avoided direct sunlight, or stayed indoors during peak times of the day - no one is safe. UV rays are everywhere in our day-to-day activities. They sieve through clothing and even penetrate glass while you’re driving in the car, working in the office, or simply relaxing at home. As a result, the only way to meet our match is with extensive use of sunscreens.
Sunscreens are available in different sun protection factors (SPFs) to suit the activities and conditions consumers need them for. For instance, it is recommended that individuals remaining indoors and facing minimal exposure should wear sunscreens with an SPF of 15 or above. In comparison, when the intensity of the sun is at its strongest and individuals are based outside, sunscreens with SPF 30 or higher are required. The SPF number indicates how long UV radiation would take to burn your skin when using the product. With SPF 15, this would slow your skin from reddening for 15 times longer compared to not wearing sunscreens at all.
Applying sunscreens daily, even with a lower SPF number, has been found to significantly reduce the signs of aging skin and developing skin cancer. Skin cancer is the most common form of cancer in the world and its main cause can be substantially attributed to the sun’s UV radiation.
Although, wearing sunscreen every day isn’t the full answer. Consumers are often caught out by not using the product frequently or thoroughly enough. Instead, sunscreens should be applied evenly and regularly, ideally every two hours. Sometimes more is needed when individuals immerse themselves in water - even if the sunscreen is waterproof! As well, areas such as the neck, forehead, lips, and ears are often forgotten about but just as important to defend.
For some cosmetics brands, BB creams, facial moisturisers, and foundations are all examples of distinguishing alternatives to sunscreens. Although their products similarly claim healthier skin and contain SPF, the amount is rarely high enough to effectively protect the skin. Comparative to traditional sunscreens, these are no substitute or match and should only be used in conjunction with them.
As the phrase goes, it’s always better safe than sorry and it rings no truer in the case of protection from the sun. The importance of sunscreens and the benefits they bring cannot be overstated. With the prevalence of skin damage and cases of cancer showing no signs of stopping, beauty and cosmetics companies should ensure effective and accessible preventatives are in place for their consumers all year round. It’s time to take on a mantra: never be seen without sunscreen.
At Orean, we work closely and collaboratively with companies to turn their concepts into big ideas. Meeting with our clients enables us to understand their brand, business objectives, and audience for us to tailor a plan to their needs. From brief to product launch, our team works with you to determine the specifications and deadlines to get your idea out on the shelves. We keep clients informed about the project every step of the way and ensure both sets of teams feel aligned and supported throughout the process.
If your business is exploring your next product release, consider launching sunscreens. These products offer your consumers the best protection against the life-changing effects of sun exposure. Jump on this amazing opportunity with Orean to make a real difference and encourage safe sun practices.