Sensitive skin is an extremely common issue experienced by many people across the globe. If you’re one of these people, this generally means your sensitive skin is more reactive and prone to inflammation. It’s not all bad though! There are plenty of skincare options and regimes available to control the condition (depending on the personal severity of this, of course!).
Do You Have Sensitive Skin?
Usual symptoms of sensitive skin include itchiness, redness, stinging, or a burning sensation. It’s important to see a doctor to define the exact condition and to seek the most suitable treatment. However, there is a range of skincare products on the high street shelves that do a world of good for this skin condition, on top of giving great wellbeing benefits.
Beauty brands opt for ingredients in their products that create beneficial results for the person in regards to both their wellbeing and appearance. If you have a great range of sensitive skin products, this will receive a chorus of extremely positive reviews and result in a massive amount of consumers attracted to your brand. Ensuring the correct ingredients that’ll soothe sensitive skin will boost your brand straight to the top of competing brands.
Key Ingredients for Sensitive Skin
Skincare products that suit those who suffer from sensitive skin are free from known sensitisers, formulated with a minimal ingredient approach, and typically have zero fragrance. It is very important to use high-grade ingredients in your cosmetic products, in order to avoid reactions from impurities on sensitive skin.
Consumers relate to natural oils, extracts, and kinds of butter for sensitive skin formulations including shea butter, aloe vera, squalene, beeswax, and extracts from calendula, chamomile, and marshmallow (not the funfair treat either, marshmallow is, in fact, a flower!) These ingredients are not only beneficial for skin but also haircare. The above ingredients are kind to sensitive scalps and can be effective in detangling and defrizzing hair.
Oils are commonly used in sensitive skin products. Jojoba oil, Sunflower oil, and Almond oil are to name but a few oils that are key ingredients in successful skincare products for those who suffer from sensitive skin.
Benefits of Producing a Sensitive Skin Care Range
Does your brand have a sensitive skincare range?
If the answer is yes, brilliant! You will be attracting a huge sector of the market towards your beauty line by opting to accommodate different skin types within your products. Big brands provide a whole range dedicated to those who suffer from sensitive skin. However, you will find that dermatologists usually opt to recommend smaller brands, who have a certified specialty in providing effective skincare products.
Your brand could fit into this market and appeal to a greater number of your audiences through care and quality processes. We are spotting trends where consumers are opting for independent brands. Especially those who specialise in sensitive skincare, boosting consumer’s appearance and giving them health benefits.
Hit Those Empty Shelves!
At Orean, we work with a range of high-profile clients in producing quality cosmetic products, always taking into careful consideration their target market’s expectations in order to accomplish premium, specialty products that are created with a literal winning formula. From product development to distribution, we offer our fantastic clients the complete package. We ensure your products equip you with everything you need to succeed.
If you’re searching for a new direction to take your brand and hit niche markets you’ve not ventured into yet, such as sensitive skincare, get in touch with our industry experts and we will take your range to the top shelves in the beauty world.