Vitamin C serums are plastered all over the billboards right now! With supplements making a move in the personal care market, big names in beauty are creating products such as vitamin c serums, cleansers, and creams to brighten consumers’ skin with added health benefits. This is because the pandemic rose consumer concerns towards health and wellness, and in turn, this has built a strong bridge between beauty and health products.
With more and more brands turning their attentions towards this movement, we’re spotting the popularity of vitamin c serums increase dramatically as we enter the new season. So, how come vitamin c serums are one of the most popular products in this sector right now?
As the saying goes, ‘Look good, feel good’
Supplements are huge in personal care right now. The after-effects of lockdown and the pandemic boosted the sales of skincare and haircare products as many people began indulging in their self-care routines. A knock-on impact of this meant that consumers wanted beauty products that improved their appearance, confidence, and overall wellbeing. (Think peel-off face masks, quartz facial rollers, and TikTok sock curls!)
Rather than fading, consumers’ investment in their skincare routines has been maintained. This is one reason why right now vitamin c serums' popularity is soaring in the beauty market - because this ingredient in skincare formulas offers a ton of health benefits for the consumer. Not only does this water-soluble vitamin hydrate and brighten the skin, but vitamin c serums are also antioxidants that neutralise free radicals. Because of these properties, vitamin c serums help repair damaged skin cells. Visible changes you’ll notice are reduced redness (because of its anti-inflammatory qualities), and the reduced look of under-eye circles and hyperpigmentations. There is no wonder why these skincare products are so popular!
Skincare Tip: Combining Vitamin C and E skincare products will further enhance the end results and effectiveness.
What is the science behind these benefits though? Read on and we’ll go into a little more detail about the qualities vitamin c serums offer you.
How young are you?!
Vitamin C serums have an excellent safety profile and act as one of the best anti-aging ingredients out there. As a key player in promoting collagen production, this supports the skin in maintaining its structure and keeping a youthful appearance. The science behind this lies in the absorbent qualities of vitamin c serums when applied in the form of ascorbic acid. Pure ascorbic acid is known to better penetrate through the skin and be more effective.
Additionally, as mentioned above, people who suffer from hyperpigmentation, melasma, age spots, or dark under-eye circles can enjoy the brightening benefits of vitamin c serums too. Specifically for melasma sufferers, vitamin c serums act as a diamond depigmentation agent as the agent interrupts the melanogenesis phase, thereby decreasing its formation in the skin. The hydrating quality of vitamin c serums smoothes out fine lines by plumping and giving the skin a much-needed healthy hydrating splash.
Skincare Tip: The most effective form of Vitamin C in skincare is ascorbic acid.
Vitamin C Serums: Smoothing and Soothing
In addition to promoting collagen production, vitamin c serums also act as an anti-inflammatory agent. Given these qualities, elastin, and collagen production promotion, vitamin c serums have proven to help your skin even further by boosting wound healing properties, protecting against sun damage, and soothing sunburns. This is because of the superior brightening qualities, hydration, and acidic nature.
In terms of effectiveness, many dermatologists agree that vitamin c serums are the best skincare product to opt for when it comes to enjoying the benefits of this antioxidant! However, our research and development teams are able to create alternative formulas for vitamin c-based creams and toners that pack a punch. For example, combining this with other antioxidants such as Vitamin E, retinol and Niacinamide doubles the guard of your skin’s barrier from free radicals providing your cells with strong natural protection.
Time for a vitamin c venture?
So, are you convinced why your consumers are loving vitamin c serums? As one of the most popular products on the market right now, you’re missing a trick in serving some serious skincare moves to your consumers. Particularly with the rise in supplementary skincare products, there are plenty of opportunities for your brand to explore. If you’re eager to explore supplementary skincare products, such as vitamin c serums get in touch with our Orean experts to see how you can make a splash on the shelves.